I’M NOT A RUNNER
Compelling story telling with a purpose.
Concept created for the Abilene Running Company to bring new runners in and to establish brand identity by connecting with people via their own doubts. Watch this and you might want to start running yourself! Edited down to 30 seconds for TV ads run during the summer Olympics in English and Spanish. We created the concept, ARC identified the story hero, then we filmed and edited the production.